FAQ

Just like traditional website SEO, Google uses a variety of signals to serve search results. 

Including important keywords and search phrases in your business listing will be very helpful, especially since your business website is listed directly within your Google My Business listing.

You can use Squirrly’s keyword research tool to do keyword research and the SEO Live Assistant to optimize your business description. (you would have to copy the optimized text from Edit Post for this)

 The Focus Pages system gives you the flexibility to change your Focus Pages as often as you need.

The way we thought about it is: There are over 113 ranking factors to tweak and improve for every single focus page.

A team can influence the ranking factors for about 10 pages at a time. A single user, about 5 pages at a time. Getting traffic, social media shares, writing better and longer content, making sure visitors have a good experience on a page — all these take a lot of focus.

By influencing the ranking factors and turning those Red Dots to Green, you start ranking higher and improving the chances of ranking on the first page.

Once a page starts ranking in TOP 10 on Google, then you no longer need to focus on tweaking the page and you can just check its ranking from the Ranking Section of Squirrly to make sure it stays in the top 10.

This frees up space for new pages you want to start ranking.

So, once a page hits the top 10, you can switch it for another/remove focus page. (this is a best practice, though, something we recommend – you can switch a Focus Page whenever you want).

To make sure a page stays in the top 10, we recommend monitoring the ranking from the Ranking Section of Squirrly. You can monitor your Rankings even after you remove a page from Focus Pages. And if you see the ranking decrease, you can add it again as a Focus Page and run a fresh analysis of your page.

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Every time you add a Page as a Focus Page, the system will run a fresh analysis of that page.

However, that doesn’t mean your work will be lost.

For example: if you add page x as your Focus Page, fix the task that says to optimize using the SEO Live Assistant, delete page x, but then one week later, you add page x back to the Focus Pages section, the system will know that your text is optimized. (because you’ve already done that)

You won’t have to go back and re-optimize using the SEO Live Assistant (unless you decide to change your main keyword and want to optimize for a different keyword).

 With Squirrly SEO, you get access to:

• Inner Links Assistant (two components: one that helps you find opportunities for all previous content, and one that helps you build new inner links). Read more details here.
• Inner Links Helper inside the Research Assistant from Keyword Research to help you build more content for growing inner links. Read more details here.

Plus, the My Articles section of the Blogging Assistant (shown below) lets you check the existing content on your site, to help you find if you’ve ever written about the Main Keyword before and add references or internal links.

You can even add snippets of other articles you’ve already written, along with the inner link and reference to your own content.

More details about Squirrly’s Blogging Assistant here.

Also, for Focus Pages, Squirrly checks for Inner Links: checks (using the internal WordPress system) to see if you have built links from other pages on your WP site to that specific focus page.

More details about this here.

Squirrly has the option to Ping New Posts to Search Engines. Find it at: Squirrly SEO > SEO Configuration > Tweaks & Sitemap > Sitemap XML.

Pinging is a process by which Squirrly SEO can notify search engines that your sitemap has been updated. As long as you activate this option, we’ll make sure that Google and Bing get notified whenever you publish a new post so that they know there is new content to crawl and index.

More details about this here.

We don’t have a keyword database.

All the researches are made in real-time using Google Search API and Social Media.

Our keyword research data is fresh, since we don’t use cached databases. Our maximum caching time is about 48 hours, not a whole year or two like you find in other tools.

As we use Google API and run them through our Proprietary TECH to define search volumes and more, Social Media for discussions, the data will be FRESH every time.

^^ we have our very own algorithms to offer the industry’s best data when it comes to Keyword Research. We’ve been building research algorithms since 2012.

This is why the research may take a little while as there are many processes running. But that means Squirrly users are able to get real-time, fresh info every day / every time they run a new keyword research.

Here are a few features that Squirrly offers which may come in handy if you have a News site:

• Build Sitemap for Google News (you can learn more about this here)

• Sitemap XML Settings: Blogging Frequency. You have the option to select Every Day as your blogging frequency or even Every Hour.

• Ping New Posts to Search Engines. Pinging is a process by which Squirrly SEO can notify search engines that your sitemap has been updated. As long as you activate this option, we’ll make sure that Google and Bing get notified whenever you publish a new post so that they know there is new content to crawl and index.

• Open Graph Type for Google News – NewsArticle
• Schema for Google News

 Here are a few ways in which Squirrly SEO helps with this:

• For every page you set as Focus Page, our system will suggest completing a task to ensure that the keyword is present in the filename of the image (this helps with image optimization). 

• With Squirrly, you also have the option to enable or disable the inclusion of images in your sitemap. When this setting is turned ON, Squirrly will add the image tag for each post with feature image. Having this option turned ON helps ensure that Google will index your images in Google Image Search.

• The SEO Live Assistant in Squirrly SEO checks to make sure that you use keywords in the alt text of the image to help search engines better understand your content.

We can tell you for certain that it’s more accurate than SEMrush. We haven’t used Ahrefs in a while, so it wouldn’t be fair to compare to some of their older algorithms which they might not have today (because they might have updated versions).

And unlike SEMrush and other keyword research tools, we don’t use cached databases.

Our keyword research data is fresh, since we don’t use cached databases.

Our cache is about 48 hours, not a whole year or two years, like you find in SEMrush and UberSuggest. As we use Google API and run them through our Proprietary TECH to define search volumes and more, Social Media for discussions, the data will be FRESH every time.

^^ we have our very own algorithms to offer the industry’s best data when it comes to Keyword Research. We’ve been building research algorithms since 2012.

Our tool brings fresh data for the keywords, not old search volumes.

Yes, you can add WooCommerce products in Focus Pages.

We’ve been using this ourselves on a few online stores ourselves and it’s a great money maker, especially because many store owners never go to optimize the content on their product pages.

It will give you a great advantage!

If your theme allows for custom text inside WooCommerce category pages, that can also be a gold mine for Focus Pages-driven results.