Marketers from Squirrly will show you how to use Online Tools in order to get Growth for your Business.
You’ll see great tools in action, without having to start free trials, give out email addresses and another mumbo jumbo that will give you spam. Instead of trying these tools, just sit back relax and watch us test them out for you. Go to YouTube channel
Web Stories are a web-based version of the popular Story format that you’ve probably seen on social media sites.
They are a visual storytelling format for the web, which makes it possible to create tappable, visual narratives that blend video, audio, images, animation and text.
You can use this storytelling tool on your own WordPress website to reach more people and engage your audience (Google supports Web Stories, so people can find your published stories across Google Search, Google Discover, and Google Images).
To make it easier for Google to discover your Web Stories, it’s important to include this post type in your sitemap.
In this short tutorial, we’re going to show exactly how to do this using Squirrly. Let’s get to it!
STEP 1: Install a plugin that allows you to easily create Web Stories
NOTE! In case you are not 100% sure where to add these rules, we recommend reaching out to your web host or server admin and asking for further assistance.
Still Need Help?
If you’ve added the rewrite rules in the correct file, and you still encounter issues, they are likely linked to other settings on your server. You can always reach out to our support team via one of the available channels whenever you need more assistance.
What's the Full list of JSON-LD Structured Data/Schema Markup available in Squirrly?
JSON-LD makes data more accessible by annotating elements on a page, structuring the data. Not just for humans, but also for machines, the kind of machines Google is powered by. Google’s crawlers can overlook information that us humans might find vital.
By using JSON-LD, you can highlight various important details of your website to search engines.
In terms of SEO, JSON-LD is implemented leveraging the Schema.org vocabulary. JSON-LD is considered to be simpler to implement, thanks to the the ability to simply paste the markup within the HTML document.
JSON-LD structured data influences how Google will create rich snippets for your URLs. Google uses the JSON-LD for rich snippets and featured snippets and to populate the search results with more data from each website like Breadcrumbs, Reviews, Article data, or Company Info.
Does JSON-LD as a semantic SEO markup solution sound complicated?
Don’t worry, by using Squirrly, it becomes incredibly simple to implement. No coding skills required.
Organization/ Company Schema
Have you ever wondered how some businesses or even your competition manage to have extra information when displayed in the search engine results page? Or how Google knows to generate that interesting additional information which appears on the right side?
It’s all about structuring the data! And with the JSON-LD feature that Squirrly SEO offers, you can do just that.
All you have to do is use the Company option from the Squirrly SEO> SEO Configuration > Rich Snippets section and fill in the necessary fields. It’s that easy!
Next time your website will get crawled, Google will be able to offer your future customers that additional information which can make a difference.
Depending on your post type, you can use Squirrly to create:
Schema for Website
Schema for Article
Schema for Newsarticle
Schema for FAQ Page
Note! By default, Squirrly loads the non-formatting Title and Description to build the FAQ Schema.
For Custom HTML Schema in Squirrly, you can install the free Advanced Custom Field (ACF) plugin and follow the tutorial for creating custom FAQ Schema for each page. (you can learn more about this here)
Redirect Features: What Does Squirrly Offer for Creating Redirects?
Here is a quick rundown of what Squirrly SEO currently offers for redirection:
automatic redirects (at URL change)
redirects in Bulk SEO Settings and in the SEO Snippet for each page
attachment page redirects options
Redirect Broken URLs
To reach this, go to: Squirrly SEO > Automation> Configuration
How does this option help you?
Say you’ve just created a new article. In this case, by default, the slug (the part of a URL which identifies a particular page on a website) will be generated based on the title of that article.
However, it could be that you created that title before knowing which keyword you want to optimize your article for, and didn’t include it in the title.
If you try to add the keyword in your article after the slug was created, it still won’t show in the slug. You can modify the slug after the article was published, but in this case, the first slug you created will link to a 404 Page.
It could also be that your article has already been indexed by Google and has authority. In this case, it can be very detrimental to your site to modify the slug and have the original link send people to a 404 Page.
And this is where the Redirect Broken URLs option comes in handy.
By switching this to ON, Squirrly will apply a 301 redirect – recommended for SEO because it’s a permanent redirect that passes full link equity (ranking power) to the redirected pages.
This helps ensure that in case a certain URL has been modified, the original URL will automatically send people directly to the modified one (while also passing authority) – without having to install a redirect plugin on your site.
Furthermore, this will NOT impact the Authority of your page or negatively affect the page’s position in Google.
By default, this option is set to OFF for all Post Types.
For 404 Post Types, Squirrly offers the option to configure a Default Redirect URL to redirect the broken URLs when no valid permalink is found.
Go to Squirrly SEO > Automation > Configuration > 404 and scroll down to Default Redirect URL to set this up.
Note that in order be able to set up a default redirect URL, the option Redirect Broken URLs needs to be enabled for the 404 Post Type. (as shown in the screenshot below)
What about a 404 Monitor?
We’ve had very little interest so far in a 404 monitor (meaning NOT many people voted for this feature on our Roadmap, which led us to believe that this is not something we should focus on right now).
301 Move Permanently
A 301 redirect is a permanent redirect that passes full link equity (ranking power) to the redirected page. It’s also a way to tell search engines that a page it is trying to reach has been permanently moved to a new location.
Because it passes full ranking power to the redirected page, a 301 redirect is recommended for SEO.
Using Squirrly, you can easily set up a 301 redirect for any URL on your site. This feature is useful for redirecting your website pages to new URLs from old URLs.
You can use it when a page on your site has been permanently moved or removed from your website, and you want to point the user to a new page instead.
The 301 Redirect Option can now be found in the Visibility section of:
Snippets in Bulk SEO
Note that setting up a 301 redirect will cause the Element from Visibility to turn RED (this is meant to notify you of the fact that search engines will NOT index that URL on your site).
SEO Snippets when Editing Page
Snippets on the Front-End
To create a 301 Redirect, all you have to do is add a VALID URL in the dedicated sections.
Redirect Attachments Page
WordPress creates a separate media attachment page for every file you upload to the Media Library.
The page has its own automatically-generated URL – and ONLY contains the media content.
Having these types of pages indexed by Google can hurt your SEO in a few different ways, but you can stop Google from indexing your WordPress image attachments pages by redirecting them to the actual images.
Using the Redirect Attachments Page option from Squirrly (Squirrly SEO > SEO Configuration > Tweaks and Sitemaps > SEO Links and Redirects), you can this with one move.
When the toggle is switched to the right, the Redirect Attachments Page option is active.
Having this option active means that when someone lands on one of your attachments pages, they will be redirected to the attachment itself.
When you invest in your success, we invest in your success! We invested over $2 Million USD (which we raised from over 18,900 clients around the world, who paid for our products) to develop the tech behind our world of world-class products.
We’ve started Squirrly SML (Squirrly Machine Learning) as a Digital Assistant technology, which ran on separate servers than our other sites, APIs, etc.
We use a very distributed model at the Squirrly Company, so that many of our tools may get to access the various technologies (services) we created over the years.
After we created the Next SEO Goals, the Squirrly SML started being more than just a way to calculate (very accurately) the chances of ranking in the TOP 10 of Google Search. Until Next SEO Goals was released, it was just a service used inside Focus Pages. After the release of Next SEO Goals, it started influencing the Goals and the pieces of advice that it sends to users, based on many kinds of data.
Since it started being able to look at Ranking Factors in a very simillar way that Google itself does, we called it Ranking Vision AI. Because it’s the closest thing to having someone around you who can see how pages get ranked on Google search.
It identifies the smallest set of actions required [for SEO work] that brings the biggest positive modifications in terms of search ranking positions.
Our AI for SEO is to calculate chances of ranking, based on billions of data points from over 600,000 websites over many years.
That data is then used to show best probabilities in the chances of ranking score and to inform which next SEO Goals you should be focusing on in order to reach the best results, with the least effort spent on SEO activities.
Adding a copy of OpenAI (like RM did) is not really building AI. And with tools like Nichess, Rytr, MarketMuse and a few others (which I’m sure many of you have), I don’t think it should be our focus.
We will keep improving our own RankingVision AI.
A Quick History Of How We Started Our Machine Learning Service
So what you had to do to Page A to get it ranked in TOP 10, was different than what you had to do to Page B to get it ranked in TOP 10. Both pages from the same site.
And it was good. It helped our users find where they need to focus. However, the chances of ranking score was static, based on Red and Green elements that each focus page had.
Later on, we introduced the AI which calculated those chances of ranking the page NOT by Red or Green, but by how hundreds of thousands of sites (basically millions of pages) got ranked.
This allows Focus Pages to know based on your current site and the level of the current page, how much of a chance you stand right now of reaching TOP 10 in Google Search, based on data from all others.
So if you keep working on a page and the Chances of Ranking scores keeps being low even if you turn more Red elements into Green, then you either switch the keywords, or you work on a new page entirely.
And it will suggest that to you.
Of course, you can always spend big budgets on link building, social media signals and buying more ads that generate quality Health Traffic signals.
So you will be faced with three choices, but at least you will know based on solid data.
It’s the reason why so many users have become successful after we introduced the AI component.
And Next SEO Goals takes this one step further, because it gives you goals to achieve in a certain order that is 100% customized to your site and your particular case, based on chances of ranking evolutions for the focus pages you’ve placed inside.
The SEO Goals help you focus even better on changes you should make to the focus pages, in order to rank them higher.
However, since we are always innovating, we are also experimenting with new ways to help the overall CX (customer experience).
In case you have purchased a Code from us (for special access):
Please follow the instructions you were provided with and see that some codes only work for brand new accounts. Which means, you will need a new account with a different email address.
Remember: some special codes might only be for new accounts created using the special links you are provided with when purchasing your code. They send you to create the account using a special form. Please use that one, to ensure that your account will work well.
Ever since 2017, when we shifted from Squirrly SEO 2016 to Squirrly SEO 2017, we removed all Unlimited Websites plans from our catalogues (except for clients who were already on those plans).
Of course, there were still agencies, freelancers, and bloggers with multiple projects (over 7) and they wanted more than the 7 sites offered by the classic PRO version.
The Agency plan for Squirrly SEO offered up to 50 sites, but for some clients that was too much of a stretch.
So, by the time we released Squirrly SEO 2018 (in April 2017), the concept of License Stacking was born.
Not exactly an innovation, since AppSumo (and all their software partners) were already offering stacking deals. The more packages you bought, the higher the account limits got.
This was a good thing for most of our users.
Until recently, our users bought multiple licenses under the same account in order to improve:
maximum number of sites under the account.
Sadly, this was all it did, and we finally had time to give license stacking a well-deserved upgrade.
At the end of 2020, we’ve experimented with a new way of stacking subscriptions and licenses and we now go beyond just improving total number of sites under the account.
With stacked licenses, you can now get on PRO Plans (on top of the website limits):
more keyword researches/account
more focus pages/account
And on the Business Plans, by stacking multiple subscriptions (or even by stacking a PRO with a Business Plan) you get:
more SERP Checker credits (upgraded from the initial 3,000 position checks/month)
a lot more focus pages/account
See this image (below) for one of our accounts where we stacked 3x Business Plan subscriptions:
(14 sites already added to it, and about 3,000 SERP Checker credits already used this month; therefore, what’s written there is the remaining things for Jan 2021)
^^ As you can see this is a very solid plan for very active sites and multiple projects. Which could have never been covered by the basic Business Plan.
Now with the upgraded License stacking system, we got a lot more than just 21 total sites in the account.
So, depending on the plans you combine you can now increase:
total websites / account
total keyword research credits/account
total number of focus pages/account
total SERP Checker credits/account
Why is there a limit of Focus Pages in Squirrly SEO?
The limit of Focus Pages per site is something that’s meant to help you stay focused on the work that needs to be done so that you can more easily reach your ranking goals.
Focusing on a few Focus Pages at once is more than enough as you have to complete all task associated with Google’s top ranking factors.
Once you start ranking in the top 10 with a Focus Page, you can change the Focus Page and focus on another Focus Page.
There are big companies that have teams working with ~ 5 Landing Pages per website. There is a huge amount of work for each Focus Page to rank it in the TOP 10 of Google, so adding more of them will just make your SEO Strategy harder to execute.
How Can I Change My Squirrly Account?
In this short tutorial, we’re going to show you how to change an account that’s currently connected to Squirrly SEO. This may come in handy in situations such as:
you’ve created a Squirrly SEO account using the wrong email address, want to disconnect it from Squirrly SEO and connect with the correct email address
you want to change and old account used to connect to Squirrly with a new account
Let’s get to it!
Step 1: In your WordPress Admin Menu, go to “Plugins”
Step 2: Find Squirrly SEO in your list of Installed Plugins
Step 3: Deactivate Squirrly SEO
Click on Deactivate. This will prompt a new panel to appear (shown in the screenshot below). From this panel:
Tick the box that reads: Disconnect from Squirrly Cloud
Then click on either Submit & Deactivate OR Skip & Deactivate
Step 4: Go back to your list of Installed Plugins. Activate Squirrly SEO
Step 5: Create a New Account to Connect your site to Squirrly SEO
How To Videos
I don’t have a WordPress Site
If you don’t have a WP Website, connect to cloud.squirrly.co using your Google Account or register with your email address and start using the Cloud App for your SEO Strategy. Do Keyword Researches, Keyword Management, Content Optimization, SEO Audits, Monitor Rankings and more.