100% Objective and Un-Biased search.

Use the Keyword Tool from Squirrly when you want to look at search data.

If you’d search the keywords yourself, you’d get completely biased results.

Biased?

Yes, because Google tries to personalize search.

Therefore, in order to get the “real” values, you need to use a software program like Squirrly SEO.

The fact that Squirrly SEO is un-biased is what will be super valuable for you if you target specific regions. See more here.