Squirrly SEO Strategy

It’s actually extremely easy to avoid over-optimizing your posts and pages, especially when you use the Squirrly SEO plugin.

One of its powerful features is the SEO live assistant, which is the section you can see on the right side in your WordPress editor.

What’s great about the live assistant is that it tells you in real-time if you covered all areas when it comes to optimization and, most importantly, if you’ve over optimized.

So, you can never go wrong with this feature from Squirrly because all your posts and pages will be human AND search engine friendly as long as all the sections are turned green.

The majority of our users love the built-in blogging tools from Squirrly, which is the answer to this question.

But for those of you who are new here, you should know that Squirrly SEO is not just an SEO plugin. It’s a complete content marketing tool, which is why for every post/page you want to optimize, you have access to useful blogging tools to help you save time and enhance your content.

What can you do with these tools, you ask? Well, let’s see:

• Search for copyright free images based on the keyword of your choice;
• Search or insert in your post the most recent tweets for any topic you’d like;
• Search, read or insert in your post blog articles or quotes from Wikipedia;
• Search for articles which you can inner link to your post.

You can read more about this group of features here.

If you don’t take advantage of the WordPress open graph from Squirrly, then your pages may not look nice when people share them on Facebook.

The open graph feature offered by the plugin is the option which allows you to control how you want your post to look like when users share your content.

You can set everything, from the title, the description and even the image for your post, which can be different than the ones you used in it.

This is especially important for eCommerce sites when you share product pages.

To set the Open Graph for a page in your site, you can use the:

• BULK SEO feature (shown in the screenshot below)

• SEO Snippet (shown in the screenshot below)

With these features, you can easily control how your pages will look when shared on Facebook, LinkedIn, and other Social Media networks.

Plus, you can also select the Open Graph type for each post type using Squirrly’s automation features. You can learn more about this here. 

While creating content on a regular basis shouldn’t be overlooked, it’s not the only aspect you need to consider when trying to improve your site authority and its online presence.

If you have no idea where to start or what you need to improve, then the site audit generated by Squirrly SEO can be a tremendous help.

In the audit, we analyze these 6 important areas:

• Blogging;
• Social;
• SEO;
• Traffic;
• Links;
• Authority.

So, if you want to defeat your competition, you need to have a score higher than 80. Read more about each section that’s included in the Squirrly site audit.

After you’ve spent some time finding a good keyword for your post and making sure that you have a green light for publishing it, it’s time to analyze the results.

Squirrly SEO lets you add as many keywords as you want to the Rankings section – thus enabling you to track the rankings for them.

There are two ways to add keywords to Squirrly Rankings:

• Go to Squirrly SEO > Keyword Research > Briefcase and select “Send to Rank Checker” from the options that appear once you click on the three dots (as shown in the image below).

• Connect Google Search Console and synchronize the keywords from Google Search Console( Squirrly SEO > Google Rankings > Sync Keywords). If a keyword is not already added to be checked by Squirrly’s Rank Checker, you will see an option to: Add to Rank Checker.

Once a keyword is added to the Rankings section, it will take several minutes for our systems to show the ranking and insights for it. Be sure to refresh the page after a minute or so and you’ll be able to see the updated information.

We must say that the Google Rankings section in Squirrly is quite addictive because it tells you more than the Google rank for your posts. It also shows you the number of social shares for them, as well as the number of impressions and clicks.

These insights are extremely valuable, especially because you can choose to track them for a specific country. So, if you own a local business, this is such an amazing thing to have.

Learn more about the Google Rankings section here >> 

Yes. With Squirrly, you can control your social media promotions and take control of your eCommerce metrics.

In the Connect Tools section (Squirrly SEO > SEO Configuration > Connect Tools), you need to add the tracking codes for Google Analytics, Facebook, and Pinterest.

Also, there’s one other feature we need to mention here, which is extremely exciting: the Facebook Pixel integration.

You can now configure it in Squirrly without having to write a line of code. That way, you will get better control over your Facebook business page.

Last, but certainly not least, you can use the Rich Pins option which allows you to control how Pinterest displays your product pages. Learn more about this here.

Yes, of course.

It’s really easy to do it with Squirrly SEO because at the bottom of each post you have the snippet section from where you can change the title and the description set for your post.

If you don’t change the meta description, then Squirrly will set it according to the first 160 characters from your post.

We recommend editing the snippet so that you can get people’s attention in search engine results and get them to click on your page.

You can read more tips about this here.

You’ve probably seen until now that there are some websites, including big ones, which show up in search results and all the important information about the company are nicely listed on the right side of the screen.

That is because those websites use JSON-LD, which is a semantic SEO markup solution and it represents a simple way of making data more accessible, especially for Google.

Don’t be intimidated by how that sounds, because it’s not complicated at all. Not if you use Squirrly to implement it.

Find out how you can take advantage of this amazing feature.

A sitemap is an XML file which contains URL which Google can crawl and index and so search engines can learn more about your site, such as how you organize it and metadata about your pages.

Through the sitemap, you can also give Google important information about the images and videos you use in your pages.

Having a sitemap can help your site be discovered more easily by crawlers and it’s especially important if you have a lot of pages and if you add new content regularly.

Read all about the XML sitemap generated by Squirrly.

NO. Never.

Short Answer: The Google Keyword Planner tool will show you more Search Volume than it should for SEO purposes. Meaning that it will show you in how many Search Queries it can display your Ad. It does not show you how many people search for that keyword on Google.

Long Answer: In the past even good SEO experts have used the old Keyword Research tool from Google Adwords. Make sure that you understand that tool is no longer existent. They have taken it down and replaced it with the Keyword Planner tool. This new tool is 100% designed to help search advertisers, not search engine optimization professionals.

It’s for buying ads, not for deciding how to serve smart organic search listings.

The small thing you could use from it is the part where it suggests keywords, but don’t look at any of the data. None of that data will help you. Here I would recommend tools like the Squirrly Keyword Research Tool (which shows high quantities of useful long-tail keywords) or Keywordtool.io or Ubersuggest.

Squirrly has very advanced algorithms and data sources which have been created for the specific purpose of serving organic content that matches the user’s intent, when the user searches on Google.

In Squirrly, the search volume is shown for: “keyword” (exact match), NOT for keyword (broad). The keyword planner from Google is not to be used for SEO purposes because it offers keyword info to be used in search advertising, not in organic. Therefore, they show volumes for broad searches and sometimes even similar, because those are SERPs where they could also show your ad, even though it’s not 100% your exact match keyword.