Sometimes we receive emails with this question and I want to help everybody have the correct image of the Squirrly Live Assistant and how it helps your SEO efforts.
First, make sure that the topic (keyword) you choose for your article is well-researched. That means that people actually search for that keyword on google or other search engines. Don’t just use random words and expect to get traffic only by optimizing for that keyword. Try to keep this in mind: you are writing for people who actually have to read your article and not for Squirrly.
To get the right keyword, you need you use tools like Keyword Research. These tools will show you the best keywords organized by the number of searches and social share impact.
Keyword Research is the most important part of your process. So use it wisely. You can start by searching for 3-4 words topics (long-tail keywords) to get targeted traffic to your articles. After you have a reader database, you can go for 2-3 words keyword with high competition and get more readers.
NOW READ CAREFULLY
After you’ve optimized the articles for long-tail keywords, you can’t expect google to just index you in front of your competition just because your site looks pretty.
Just imagine google as a decision algorithm that has to show the most relevant content for readers based on a specific keyword.
When you publish the optimized article, you need to take some more actions immediately after:
- make sure that people will share your article (starting with you)
- readers will discuss around your article on social media (comments, comments, comments)
- readers will read the article by scrolling and staying more than 2-3 min on a page (> 450 words articles with CTAs)
- readers will read other articles connected to this one (suggested articles with the same topic)
- readers will return to read other articles (social and emailing)
Now, the google algorithm can track these steps (especially if you have Google Analytics installed). If you don’t do most of these actions, the algorithm will presume that the topic you’ve chosen is not okay for readers. Or, that the content is not a good one and it will rank it lower and lower until it’s out from search results.
HOW DO I PREPARE MY SITE FOR SOCIAL MEDIA SHARING?
You need to have a webmaster that checks your site for errors, duplicates, and more.
Content writing is more complex these days. You have to put a lot of energy into it. Read about Headlines and how you can attract readers through organic search.
Having many inbound links from websites with authority is another good insight for search engines. It shows that your article is so important that other bloggers or influencers are willing to add your link into their websites.
HOW TO KNOW IF MY WEBSITE IS OKAY?
If you do a good job writing high-quality articles for long-tail keywords, follow the steps from our SEO Audit report. It’s a report you’ll receive every week by email or you can find it in your account at SEO Audit Report .
If google indexes your article and you’re ranking higher every week, then it’s a sign that the google algorithm receives good insights for your article and you should be proud of yourself.